Syria MDG'S Essay Example | Topics and Well Written Essays - 2000 words

Syria MDG'S - Essay Example The year 1946 marks the time when this country gained independence and established itself as parliamentary republic. Since its independence the country has seen many skirmishes and wars. Many coups and attempts to take over the throne have shattered Syria’s infrastructure. The al-Assad family has been ruling the country since 1970. Hafiz al-Assad ruled the office from 1970-2000 only to be usurped by his son Bashar al-Assad. Today the country is part of United Nations. But due to conflict in the region its membership has been deferred from the Arab League as well as from Organization of Islamic Cooperation. March 2012 marks the formation of Syrian National Coalition, a group that stands in opposition to the government. The Arab League invited the representative of this group to take Syria’s seat. Currently Syria is governed by President Bashar al-Asad. It has been almost 3 years since conflict began. Humanitarian development achievements in the country have now been rolled back due to consistent fighting in the area. Flying bullets from everywhere make it difficult for humanitarian workers to continue their work. The conflict in Syria has already killed over 120,000 people and displaced 6.5 million (UNDP, n.d.). The crisis has stolen employment from the 50% population pushing Syrian citizens into poverty (UNDP, n.d.). Millions of Syrians are searching for refuge in neighboring areas and their host countries face a great challenge accommodating millions of them. Influx of new refugees is a serious setback for neighboring states. Basic needs like education, health, sanitation, infrastructure and non-existent economic opportunity has created cutthroat competition for jobs in Syria (UNDP, n.d.). People are practically living in ruins. Tensions are always on the rise threatening to rip apart the social cohesion. The UNDP workers were already deployed in Syria even before the crisis began. Their work was affected due

The role of marketing communication to increase brand loyalty; in Research Proposal

The role of marketing communication to increase brand loyalty; in context of Waitrose - Research Proposal Example Previously, there have been quite a large number of studies that has focused on topics related to this. This study will be particularly interesting as this is a case specific study on Waitrose, the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership supermarkets. This research intends to find out the impact of marketing communication on the loyalty of existing customers of the organization. This study can help the organization to bring necessary changes in the marketing communication techniques that are currently used by it and help to improve its brand equity. Several studies have been conducted in the field of marketing communication to understand its impact on the brand equity and brand loyalty of customers. In the study conducted by Ramos and Franco (2005), they had studied the impact of marketing communication and price promotion on brand equity. The results from their study indicate a positive relationship between the marketing communication and brand equity and offer strong support for the measures of perceived quality and brand loyalty. In fact, it was observed that there are several precursors to brand equity, namely brand awareness, brand image and brand awareness (Ramos and Franco, 2005). Customer brand loyalty is a topic that has been widely researched by various scholars. The commonality of all these studies have indicated that all firms can improve their profit margins by creating a base of loyal customers, which also have the additional benefit of creating a word-of-mouth advertisement for firms, thereby indirectly improving the marketing communication. The proponents of this study includes scholars like, Liu(2007), Gustaffson, et al. (2005), Oliver (1999), Wood (2004), to name a few (Keller, 1993). The research conducted by MC Alexander, et al. (2002) had revealed that brand loyalty can be enhanced in relational marketing by brand